Rio Theater Santa Cruz
September 8, 2013
This photo showcases the beautiful marquee and facade of the Rio Theatre, a historic Art Deco landmark located at 1205 Soquel Avenue in Santa Cruz. The Rio opened its doors on June 12, 1949, originally as a state-of-the-art movie palace featuring a “Cycloramic” screen designed to create an illusion of depth.
For decades, it served as a beloved local cinema before being transformed into a premier live performance venue. Today, the Rio hosts a diverse array of events, including concerts, comedy shows, film festivals, and community gatherings, making it a vital cultural hub for Santa Cruz County.
The theater’s stunning mid-century design, with its sweeping curves and iconic vertical sign, has been carefully preserved, offering a nostalgic glimpse into the golden age of movie houses while continuing to entertain new generations of audiences.




